About
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
New job opportunities are very likely in the future.
$157.6k
Annual median Salary
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Mary Zacher: Recruitment Coordinator
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Jacqueline Twillie: President
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Education
Most of these occupations require a four-year bachelor's degree, but some do not.
56%
Bachelor's degree
24%
Master's degree
11%
Professional degree
Careers
Typical Job Titles
Brand Manager
Business Development Manager
Marketing Director
Marketing Manager